When you want responses from those you wish to survey, it's important that the surveys reach them effectively. If you're sending via email, here are tips on how to test whether you have good conditions to reach your audience. There are many factors that affect the ability to reach recipients.
Test delivery security
You can easily test your deliveries by using an email address from the following website: https://www.mail-tester.com/ and send a test survey to that site. If there are any obvious errors, the site will explain them.
Quality distribution lists
Clean your distribution lists from old addresses that are no longer valid. Also, avoid sending surveys to addresses like info@example.com and invoice@example.com that are not intended for a specific individual.
Technical requirements
Use your own organization's domain as the sender. On average, this increases email open rates by 8%. There are also several technical requirements that need to be correct, including DKIM, which signs the email with a trusted sender. Poorly formatted templates or certain expressions may also cause emails to get caught in spam filters. To catch this type of problem, we recommend testing with https://www.mail-tester.com/.
Tips to increase survey response rates
To increase the willingness to respond to the survey, we have tips on how to increase response rates.
A/B testing
A/B testing involves sending out multiple surveys or templates simultaneously with different subject lines and content. By monitoring engagement from recipients and seeing what works best, you can test your way to better and better content. Quicksearch allows you to see and compare response rates or open rates, enabling you to continuously compare and improve your distributions. If you want to use A/B testing, you can copy a distribution and control through the integration module what percentage of distributions should go to each version of the distribution.
Tracking sample, delivery, and response statistics
There's a convenient module for continuously tracking delivery statistics via the tool.